More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the search engines. Local SEO is becoming one of the essential components to every business that wants long term success.
What is local SEO?
Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage. Although it has a lot of similarities with organic SEO, its ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant‘ right now, Google/Bing/Yahoo will provide me with restaurants that are nearest to me.
Why do you need it?
Google has recently indicated that one in three mobile queries are now ‘Local’. 87% of people use their smartphones on the go. Google has found that 95% of mobile users look up local information on their phones and the primary functions are calling or visiting businesses.
In order for Google and other search engines to serve users with the most relevant information using the vast amount of data they have on us, local based results will become more and more prevalent.
If you would like to find out more or would like some help and advice with your digital marketing. Please feel free to get in contact with me.