Posting on social media is easy. It doesn’t take much effort to write up a quick post with a link and call it a day.

On the other hand, crafting compelling copy that encourages engagement is tough. It takes skill and thoughtfulness to write strong posts. But when you have to write tons of posts for each network you’re on, sometimes it’s easier to cut corners.

Don’t give into that temptation.

If social media is important to your business, then invest in the time and resources it takes to do it right. You’ll see a difference in your results. That’s what you’re after, right?