You may think that the content on your site is perfect and it gets across the exact message you want, whilst appealing to your audience. You may also notice that your content isn’t being read. It’s most likely because you haven’t take SEO into account. This is where an SEO copywriter can help you.
What is an SEO Copywriter?
An SEO copywriter writes content with two end-goals in mind:
- the content is strategically written to position well in organic search.
- The content must “click” with the target reader and help her accomplish her micro-moment search goal. For instance, the reader may want to learn something new (“I want to know,”) or find something to purchase (“I want to buy.”)
SEO writing contains keyphrases — words and phrases a reader would type into a search box to find the information she needs.
What is SEO?
We all know what happens when you use a search engine to find something, you get a list of search results that are relevant to your search term.
The pages that appear in those results appear because of search engine optimization (SEO). In a nutshell, SEO is a method of optimising your content for search engines, to help it rank higher than content from other sites that target the same audience.
Search engines display web pages in their search results based on the authority and relevance of the page to enhance the user experience.
- Search engines determine the relevance of your page by analysing its content based on several factors, including where and how often you use certain words in that piece of content.
- Google measures authority by the number of links pointing to that page and how trustworthy those links are.
On the internet, links are like votes, with a slight difference. The winner of the election is determined solely by the number of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has, but rather on the quality of those links.
What is SEO Copywriting?
If you want to create highly useful content that ranks well in search engines and simultaneously funnels paying clients or customers to your online business, you must think about the components of search engines ranking algorithms.
SEO copywriting is all about creating useful, compelling and valuable content that targets specific keywords so that other people will gladly link to it. This increases the authority and relevance of your content and improves its ranking in search engines for the selected keywords. So, when you highly recommend something, search engines will see its relevance and you will achieve greater SEO content results.
SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.